It’s easy to understand why: video is engaging, educational, illuminating, and empowering.
But, for companies, video is insanely expensive to stream — and even more expensive to live stream.
Why? Because broadcasters who want to distribute video on the internet need to first transcode it.
Transcoding is the process of taking a raw video file and reformatting it so that no matter what bandwidth you have - whether 2g or 5g - and no matter what device, you're ensured the most optimal viewing experience.
Today, this process costs around $3 per stream per hour to a cloud service such as Amazon, up to $4500 per month for one media server, and up to $1500 per month before bandwidth for a content delivery network. That's a lot!
Due to such high infrastructure costs, it's become commonplace for aspiring social video startups to find initial success upon launch, adding hundreds of thousands of users in a single month, only to end up with multi-million dollar streaming bills that drain their funding prior to finding a working business model. As a result, startups are forced to tax their users by selling their data, bombard them with ads, or shut down operations completely.
Demand for video services is increasing exponentially on the infrastructure side with the arrival of 4k video, ultra-HD, VR streaming, and all the cord-cutting that's moving broadcasts off of the traditional broadcast pipes and on to the internet.
To achieve this Livepeer is building p2p infrastructure that interacts through a marketplace secured by the Ethereum blockchain.
In Livepeer, anyone can join the network and become what's known as an orchestrator by running software that allows you to contribute your computer's resources (CPU, GPU, and bandwidth) in service of transcoding and distributing video for paying broadcasters and developers like Alice.
For doing so, you earn fees in the form of a cryptocurrency like ETH or a stablecoin pegged to the US dollar like DAI. Sounds good, right? But wait, there's a catch! In order to earn the right to do this type of work on the network, you must first earn or acquire Livepeer Token, also known as LPT.
The purpose of the Livepeer token (LPT) is to coordinate, bootstrap, and incentivize participants to make sure the Livepeer network is as cheap, effective, secure, reliable and useful as possible. In the Livepeer protocol, LPT is required to perform the work of transcoding and distributing video on the network.
The more LPT you own, the more work you're able to perform on the network in exchange for fees. As the network's usage grows, so does the demand for orchestrators and thus LPT.
Delegators are Livepeer tokenholders who participate in the network by staking their tokens towards orchestrators who they believe are doing good and honest work. You can think about staking like putting a deposit down.
When you stake, your tokens become locked up for a period of time and then you can take them back or stake them to a different Orchestrator. Doing this helps ensure that the network is more secure.
In addition to earning fees, Livepeer mints new token over time, much like Bitcoin and Ethereum block rewards, which are split amongst Delegators and orchestrators in proportion to their total stake relative to others in the network.
This has the effect of growing network ownership amongst those who participate and shrinking it amongst those who do not.
It also gives orchestrators a powerful economic advantage over traditional centralized video providers since the value of the token offsets what they need to charge users to break even. With traditional centralized video providers, they have to charge you their cost of service for transcoding and distributing video plus a margin.
In Ethereum, one block is mined on average every 14 seconds, which means one Livepeer round lasts roughly 22.4 hours.Assuming the Orchestrator you're staked to is doing its job, this is how often you can expect to receive reward tokens. Number of new tokens minted each round is determined by Livepeer inflation rate.
So, if you do the math, a total of 16,640.05 newly minted Livepeer tokens will be rewarded to all participants during the next round. The cool thing about Livepeer is the inflation rate adjusts automatically depending on how many tokens are staked out of the total circulating supply. Currently, the total supply of Livepeer tokens stands at 33,380,245.35 and of those, 14,580,778.06 are staked. Livepeer refers to this ratio (43.68%) as its 'participation rate'.
In order to hit this target, the protocol incentivizes participation by increasing the inflation rate by 0.00005% for every round the participation rate is below 50% and decreasing it 0.00005% for every round the participation rate is above 50%.
Today, there are 3,505 delegators securing the network, with more and more participants joining the network every day.
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