Agent Product Launch & GTM Exploration

1. Purpose

Livepeer Agent is a custom MCP connector for creators and marketers who need agents to generate, edit, and augment video affordably, across models, with high creative control. This opportunity validates it with real target users in public and drives it from closed alpha to open beta, so any go-to-market funding proposal is grounded in demand evidence rather than promises.

2. Outcome

Overview:

Target-user validation is explored in public and reflected in the product's core capabilities and user experience. Livepeer Agent is in open beta with its first weeks of real market data to inform the direction of the GTM.

Key Metrics To Measure The Outcome Against:

1. Successful install and repeated runs of the core loop: prompt → generate → output
2. Closed beta cohort activated and converting into repeated use
3. Open beta market data captured, or explicit launch gates defined

3. Requirements

• Demand-validation interviews with target creators and marketers, surfaced publicly
• One-click install paired with an automated onboarding funnel
• Closed beta launched at the in-person demo (NYC Creative AI Forum)
• Content and growth engine producing weekly market signal
• First weeks of open beta market data
• Go-to-market funding proposal informed by validation evidence